Makeup can be a beautiful thing! It can highlight your best features and disguise the ones you’re less impressed with. But like most things, it should be used strategically and sparingly. Indeed. that when it comes to makeup, that less is more. And here’s why. 

If You Have Beautiful Skin, Let It Glow

If you take care of your skin, eat a healthy diet and drink your fair share of water, chances are your skin is flawless.  So why cover it up?  Let the world know that you’re a fabulous and natural beauty.

Makeup Can Cause Skin Problems

Layering on lots of primer, foundation, concealer and setting spray can lead to clogged pores.  Our skin is alive and needs to breathe, plus clogged pores means breakouts.  Not to mention, you might be leaving behind residue—even after you wash your face.  

It’s Expensive and Time-Consuming

We’re not sure about you, but the last time we bought a foundation, it set us back $65.  Then you add in the concealer, highlighter, shadows, bronzers, liners, primers—the list goes on and so does the length of the receipt.  Then we hurry home to test out all of our new products, spend hours of precious time in the bathroom, morning after morning, only to appear a made-up version of ourselves. Not to mention the mountains of waste from products that we had to have, and simply never ended up using.  Stop the madness!  We’re wasting time, energy and money.  Focus on cultivating good skin and you’ll have less to hide with makeup. 

It Can Make You Look Older

Sometimes, no matter how hard we try to contour and conceal, we end up caking on our very expensive foundations and powders, only to add lines and years to our faces.  Wearing foundation that doesn’t match your skin, choosing a lip color much darker than your own, misplaced eyeliner and blush can all add years onto your face.  So why not just amplify what’s already there with smart and solid skincare, and a few carefully selected make-p products that highlight your features, not take away from them.