Here’s a mind-blowing stat to share at your next dinner party: Our bodies are composed of over 37 trillion cells. (To put that in perspective, one trillion = thousand billions… yeah, that’s a lot of zeros.) When it comes to our skin cells, however, our total cell count is more like 35 billion. Which, comparatively, is pretty sparse.

[photo via Pinterest]

And unlike other cells in the body – some of which regenerate in a matter of days – your skin goes through a natural regenerative process every 2-4 weeks. When this happens, you shed old cells and grow new ones; in fact, all of the cells that are on the top layer of your skin are actually already dead. (You’ll lose about 40,000 of ‘em today!)

So, what’s our point?! As you age, this cell turnover process slows down, as does the skin’s ability to produce the all-important skin-supporting protein of collagen. Translation: Your skin looks less youthful… because it is. Uh-huh. Let that sink in. 

Clearly, taking care of these 35 billion skin cells is important. But – hold up! – this doesn’t just mean religiously protecting your face and ignoring the billions of skin cells that are located throughout the rest of your body. (You know, the ones on your legs, arms, tummy and tushie!)

That’s why we launched eXO Body: To nourish, hydrate and protect all 35 billion skin cells, from our fingertips to our toes.

A brand-new breakthrough body lotion, eXO Body leverages our radical Zen3 exosome + Next-gen naturals formula to lock in moisture, accelerate cell turnover and eradicate inflammation. The results? Skin that is all-over moisturized, luminous and totally free from the tell-tale signs of aging (sagging, crepiness… you get what we’re talking about).

So, while you may not be investing in a “fanny facial” anytime soon (yes, it exists), we do recommend putting your money where most of your skin cells exist – on your body, not just your face.