Amid all of life’s complications and complexities, we’re committed to delivering a simplified approach to, well, everything. And that’s not just our MO with beauty, but to life in general. We believe that life should be simple and that less is always more. In an era of ten-step beauty routines, we’re calling an end to the multi-step approach and heralding the customized, unique to you, adaptive skincare—starting with our Bio.digital Moisturizer.
The beauty blogosphere is filled with common misconceptions encouraging us to buy more products, add in more steps, and complicate our skincare routines and consequently our lives. That stops now. We’re debunking three skincare myths that are keeping your life and your bathroom cabinet overly intricate.
Beauty products for your "age"
Not everyone born in the same decade as you has the same skin as you. So if you’re in your forties and reaching for your anti-aging cream because you assume your skin is aging and drying, it might not be the wisest way to shop. Similarly, just because you're in your thirties, it doesn't mean you need retinol. Not everyone's skin has the same needs. Everyone's skin is unique and products should work just for you. Look for adaptive skincare options that work with your own biology. Think less complicated and more bespoke.
This term gets thrown around a lot in beauty; it’s meant to suggest that a product is less likely to cause an allergic reaction and is thus better for allergy-prone or sensitive skin. However, the term is unregulated and dozens of products with problematic ingredients have jumped on the bandwagon of this buzzword. So, before you drop some of your hard-earned cash on hypoallergenic products, read the ingredients to make sure it’s a truly gentle formula with as many natural ingredients as possible.
For skincare to be effective, you need to change your routine often
There is no need to change product regimens all the time. Your initial improvements may be dramatic if you’re switching from a chemical-laden, drying or irritating product and move onto something well-formulated. When you switch routines, your skin results may stabilize, but that doesn’t mean skin has plateaued. It just means that your skin is in maintenance mode for its new-found healthy glow.